Despite no other area of my life being particularly straight forward or successful, I’d say my blogging journey is something I can be proud of. Which is a huge thing for me to say because in general, nothing I ever do is good enough and I spend my entire life comparing myself to other people. But we’ll save that for another post. I can’t take credit for this post idea, someone else suggested it to me months ago and I’ve only just got around to writing it but I can’t remember for the life of me who it was (if it was you, please shout!) I’ve felt a little intimidated with the prospect of writing about my blogging journey. I’m sure I’ll miss something out but I’ll do my best.

I started my blog in April / May of 2013 and my first ever post was a book review of The Perks of Being a Wallflower. That review makes me cringe reading it back but as first posts go, it’s could be worse! I created my blog when I was in a pretty dark and uncomfortable place in my life; I was in the midst of severe daily anxiety which was ruining my life. I had just quit my college course and placement where I was training to become a teaching assistant because I quickly realised it wasn’t for me, the environment was horrible and it was sending my anxiety round the twist. £700 down the drain, brilliant.

I started Jenny in Neverland as a book blog. Books were the only thing I wanted to talk about and Lindsay from Book Boodle helped me set it up, after I emailed her and said I’d love to start a blog (Lindsay, I’m eternally grateful, thank you!) So that was that, I had my little blog and I started reviewing books I was reading. I didn’t know where on Earth these things called “followers” came from but my heart soared every time I saw I had a new view, a new like or a new follower.

Progression was super duper slow for me because I didn’t know what the hell I was doing. Literally, not a f***ing Scooby Doo. I had Twitter and was slowly meeting other book bloggers but in general, I was a bit lost. Just writing my reviews because I enjoyed it and not thinking too much into it. I would go days or weeks without looking at my blog which seems ridiculous now, considering I do this every day!

I had a few lengthy blogging breaks along the way; one in around September 2014 or 2015. I can’t remember for the life of me why now but I think I stopped blogging for around a month or two. I also started my book touring business around two years after I started my blog. It was my blog and book blogging which allowed me to do that so again, something else I’ll always be grateful to blogging for, despite no longer pursuing that now.

I only really started taking blogging seriously by about mid 2015. I started offering small advertising packages and received my first content placement payment on 24th August 2015 and my first sponsored post payment (according to my tax records) in May 2016 which was a post I did for Quorn! I wasn’t aware that I’ve only really been doing sponsored posts for just over 2 years until I looked at my records!

So for the past two years I’ve really started to take blogging super seriously and build a business and a living out of it. At the time of writing, I’ve recently had my best month for blog income in July, closely followed by June and April this year (May was a write off because my phone broke and I couldn’t do anything for weeks). I’m working harder than ever and although some ventures didn’t work out, like my touring business, it’s given me a whole lot more time to focus on blogging, which is something I love with all my heart.

Blogging was just a “thing” for the first 3 and a half years for me. Not something I took seriously or paid much attention to. It was just a place for me to write my thoughts on books I liked. But I started enjoying it more when I branched out into other nichés and as you’ll know now, I write about pretty much anything that takes my fancy! Proof that you absolutely do not need a niché if you don’t want one!

I’ve been self-employed with my blog for years due to small amounts of money I made through advertising but I finally feel like it’s my job. And a proper job at that. I earn more money a month now that I did in my last job which although was part-time, still feels like a huge achievement for me. I’m recently hit 7,000 blog followers, I’ve hit 10 thousand Twitter followers this year (WHAT) and I get around 13-16 thousand blog views a month. Which I’ve worked my absolute arse off over the last few years to achieve.

Where do I hope to go from here?

Obviously I hope to improve and increase my income. My ultimate goal is to regularly receive a full-time income from my blog; I’m not asking for loads like I am not that person but at the end of the day, there’s nothing wrong with being motivated by money and wanting to work hard to get there. Which is what I do and will do until I reach that goal. I’m also currently working on some services for bloggers which I’m really passionate about and hoping I can launch really soon! All I really want though is to continue enjoying blogging to the level I do now; and that’s amazing when you can say you enjoy your job that much!

I want to continue to stay motivated and inspired and produce content which I feel good writing and which helps other bloggers too. Those are always my favorite types of posts to write. I want to be that person that new bloggers or just anyone who needs advice can feel they can come to without judgement. I certainly don’t know everything and I will always want to learn and grow in this industry. For me, that’s what makes it so exciting. But above all else, I’m so incredibly grateful for all the support over these years. Thank you.

God that got a bit emotional didn’t it? I’d love to hear about your blogging journey and where you’d like to go with your blog next!


  1. What an inspiring post to read! Your journey as an established, entrepreneurial blogger was juat what I needed to see today – I’ve quite recently started my blog and to know that everyone seems a little “lost” at first was strangely comforting to know. Great post! 😁

  2. I honestly find your story so inspiring Jenny! The fact you make a living from this is so impressive and I one day hope to be at your level. You are so dedicated and motivated and you’ve put so much time and effort into this, I’m in awe of you!
    Beth x

  3. wow well done! Ive been blogging since i was about 11? (im now 32) I did it in private on various websites, my longest stint was on livejournal which i sadly deleted, I officially became mummy cat in 2016 in May after i had my third child and ive been doing it since.. no idea where i want to go in the future but im loving every second with blogging.

  4. you are inspiring! I been blogging since late 2008 but stopped. Six years later, I picked it back in January 2015. However, I took a year back from 2017-18 to focus on schooling. Now, I am back and going to try to make a business out my blog. Don’t know how yet but I’m working on it.

  5. I love these posts, finding out why someone decided to start blogging. Everyone has a different journey but we all have the same passion. I hope you continue blogging for the foreseeable future as I really enjoy reading yours.

    Rebecca Elaine x

  6. It’s really so inspiring to read this. You’ve really done fantastic in what is a relatively short space of time too! 🙂 x

  7. This is a lovely post. It is so inspiring to know you started out feeling clueless. I cringe at my early months too, and I am only 18 months in! I would love to build my blog and add niches outside of book blogging (though keeping the books. It starts with kidlit.) I’m worried that by naming my blog BookMurmuration I limited its potential to grow.)

    I also have a new blog – an exciting collaboration with a literary heritage charity – coming up. ☺️

  8. Sounds like a great journey so far, I wish you all the best for the future. I started blogging in June 2013 and had a few breaks but only really started making a little money this year so I’m going to register as self-emplyed with my blog before the end of the year. If you don’t mind me asking was it easy to do?

  9. Your blogging journey gives me hope for me and my blog! I’ve been blogging off and on (mostly off)for a couple years now and am no where near making it a full-time career. However, I know success is not won overnight, although a lot of bloggers lead us to believe it. I loved reading about your journey!

  10. You’ve come so far it is incredible. I find it really inspiring reading about other people’s blogging journeys. I still feel relatively new to the whole thing but I’m coming up to one year blogging soon which is further than I ever thought I’d get 🙂 xxx

  11. It’s amazing that you started your blog from scratch and grew it to an empire. You’re a rockstar for hitting all of these milestones! Improvement is so important because that’s how you keep yourself from falling behind. Money is great but there are other things that matter more. Keep it up!

    Nancy ♥

  12. This is really emotional to read and I’m honestly so proud of you! You’re one of my biggest inspirations when it comes to blogging, and seeing how far you’ve come and how hard you’ve worked is so admirable! You deserve all the success in the world and I can’t wait to see what the future holds for you Jenny, keep it up!

    Jas xx |

  13. Wow, I found it so interesting reading about your blogging journey and how you got to where you are today. I can really see how much you care about blogging and how much blogging means to you. It’s amazing how blogging can change your life. I’d say it definitely changed mine. Good luck with everything you do next! No doubt you’ll do amazing things in the future!

  14. That’s so amazing you haven’t turned your blog into a job! That’s my goal one day! Seriously super happy for you, hope
    you have continued success which I’m sure you will!

  15. Hi Jenny,another straight from the heart post- and this one about your blogging journey is definitely inspiring for newbies like me .Would love to hear from you on my blog. You can check out my blog here-

  16. This was so nice to read and see you reflect on how your blogging journey started and has improved each year since! You should definitely be proud of what you’ve achieved with your blog, I’m such a huge fan of everything you post. I also went self-employed with my blog recently and now I really do feel like it’s a job. It might not be a full time wage but it makes me happy and if I can earn anything that way, then it’s a bonus! xx

    Tiffany x

  17. Such a great blog post idea. Reading your journey has made me reflect on mine (and the future) I’d love to one day make a living from blogging. I literally wouldn’t know where to start though ahaha.
    I’ve loved watching you and your blog grow over the last year or so that I’ve been following you

    Kisses and Love

  18. I’m so proud of you, Jenny! I’ve only just come across you in the past months so it was good to read about your journey and how far you’ve come. This posts, as cliche as it sounds, really made me feel warm and fuzzy inside. I started my blog to document how it’s like parenting and our everyday adventures but have found myself literally writing about anything which I call ‘lifestyle’. Blogging has given so much in terms of confidence, it feels like I’ve found a new me and I’m loving it. I’m not sure where I see myself with it in the future but I hope to continue it for as long as possible. Thanks for sharing your journey with us.

    Soffy //


  19. Thank you for sharing I love your blog and find your work so inspiring. I’ve only been blogging a year and am not sure where to go with it sometimes as I’m not the most technical person. It’s great to see how your blog has progressed, you are proof that hard work can pay off. Wishing you all the success in your future projects.
    Kate x

  20. This is a lovely idea for a post! It’s so interesting to see peoples reasons behind starting a blog and even carrying it on. You have a great blog so you should be so proud!

    Laura //

  21. wow! i doubt i can say i have a journey in less than a month but it feels like so much longer, probably because before this i was writing my reviews just for myself and recommending books to friends (all two of them) I don’t see anything wrong with wanting an income from your blog, especially when so much effort has gone into it and i really don’t see people’s problem when people want something back for all the content they are creating. Great post xxx

  22. I love reading your posts you can always see how much passion and hardwork go into each and every one of them! Your book reviews are amazing, I hope one day I’ll be able to write a review as well as you do! I hope you manage to achieve everything you want from your blog and that it continues to grow because you really deserve it!

    Jess //

  23. Congratulations Jenny! You have achieved so much! You really are a blogging inspiration to me and make me believe that being a full-time blogger earning an income is possible and not just a dream. It’s interesting to read how it all began and how it’s grown into something big. I’m glad that we are friends and can cheer you on through all your achievements! Keep up the great work girl 💖 xx

    Bexa |

  24. This post is amazing Jenny, thank you for sharing your blogging journey. Of course it hasn’t come without its ups and downs but what doesn’t these days. I loved reading this post and it actually made me think about my blogging journey. I might actually do this post on An Ocean Glimmer, it would be great to share my journey. I’m really proud of how far you’ve come and I always look to your blog as I love it so much! Of course I love you as well I wish you all the best for the future and I can’t wait to see where it takes youu.

    Gemma |

    1. I’d love to see your own post about this! It’s interested to hear where everyone started, why they started and what keeps them motivated 🙂 Thank you so much for your lovely comment 💚 xxx

      1. Yes most definitely, I have spoken about it here and there but it would be good to reflect on it for a whole post. Also sharing some of my favourite posts from over the times. You’re welcome Jenny!

  25. This is so cool! Seems quite relatable that you started having no idea really and simply wrote the reviews because you enjoyed it and now here you are earning an actual income! Definitely think this is something you can be proud of! And you’re an example to others because it is possible! Keep it up I’m sure you’ll increase the income over time 😀

    1. Thank you so much! I really hope that my pretty wishy washy start to blogging makes people realise that you don’t need to set out to make an income from it but sometimes it does come from experience 🙂 xxx

  26. I’m so proud of how far you’ve come with your blog and business Jenny, you’re an inspiration and role model to me! I’m proud to call you a friend too (even if that probably sounds weird and I can’t actually remember how we met 😂), you’re such a lovely and supportive person and I can’t wait to see where the next few years take you ☺️ xx

    Jade |

      1. Oh good! 😂 I have a habit of thinking something sounds perfectly fine in my head but it really not coming across how I wanted it to online 😂😂 and aww thanks lovely! ☺️ xxx

  27. How insightful! I love how you muddled through just loving your hobby, then got serious and put your boat in motion. And it sounds like you’re doing amazingly well in such a short time after getting serious. Congrats! I myself have been blogging about 2 1/2 months, posting weekly. I’m super excited that just today I was approved for ad placements on my site. Woohoooo!!! Your post just encourages me that much more that I can eventually make a living off my blog. Thanks again for being such an encouragement to other bloggers everywhere.

    Quirky |

    1. Haha you summed up what I did absolutely spot on! Muddled through 😂 See I didn’t even realise I could get Ad placements on my blog until about a year ago, THAT’s how behind I was! (And I’ve had a payout of £90 from them so they do work, believe me!) best of luck on your own blogging journey! xxx

  28. You’ve done brilliantly Jenny and I enjoyed reading about your progress. Very inspiring! I’m taking my next step – going self hosted and updating my site – a challenge! I’ve learned so much through blogging and, like you, I’m proud of how far I’ve come but I have so much more I want to do! All the best for your continued success.

    1. Awh thank you and good luck on going self hosted and all that you’ve got next! I haven’t gone self hosted because I’ve never felt the need to – I’ve also heard it’s complicated and I’m REALLY not good with technical stuff so I’d probably accidentally delete my blog by mistake 😂 xxx

  29. That’s so very awesome! My blogging as lovesdeepwaters was doing well until I tried to go self-hosted..Then it literally crumbled, crashed, and burned all at the same time! I had to get a refund and was told that the easiest thing to do would be to start over…so I did at
    I am amazed by your progress and will continue to follow you on twitter and through email. Blessings to you ~

  30. Mate, this post was super motivational! I’m definitely bookmarking it for when my next blogging slump happens, as it gives a lot of perspective to what blogging can do for someone. It’s so lovely to hear how much you’ve progressed throughout the years, even though I’ve only been around for a couple months. May the success continue!!xx

    Megan //

  31. This was such a lovely post to read! Honestly, I find it super inspiring that you didn’t start off super popular with thousands of views in the first few months. Don’t get me wrong, I think that’s awesome when bloggers are able to do that, but some of us can’t reach that many people at first. It’s encouraging that you didn’t just give up because you weren’t “popular.” Also, good for you for not being afraid to admit that you earn an income from your blog. So many people make earning money from blogging so taboo, and it doesn’t have to be. You’ve worked hard on your blog, and you deserve all you’re getting!! 🙂

    1. First few months?! More like the first YEAR! God no, I didn’t know what I was doing for a LONG OLD time so I didn’t “take off” so to speak for absolutely ages. But I carried on because I loved it and it was basically one of my only hobbies 🙂 xxx

  32. You’re an absolute inspiration to a lot of people, especially people like me who are just starting their blog. Having anxiety myself, I know exactly what you mean by feeling like everything you do is nowhere near good enough, but you should be incredibly proud of your blog, of your journey, and just how much you do. I’ve been following you on Twitter since I joined in the beginning of the year and it’s so clear just how hard you work on your blog, which is the kind of attitude towards blogging that I aspire to have 💜

  33. Thankyou for inspiring so many of us and sharing your blogging journeys.
    I have recently gone on Maternity leave and wanted to spend a lot of time on my blog and hopefully make my blog a source of income soon. You have inspired me to improve and spend more time on my blog, even if I can’t review books all the time.

    I was wondering how you started offering sponsored posts? Did you sign up somewhere or advertise on your blog?

    1. Thanks so much for your lovely comment 🙂 I didn’t really officially “start” offering sponsored posts, they just turned up and I went from there. You can find opportunities on the #bloggerswanted hash tag, various Facebook groups, Bloggers Required, Get Blogged and various other websites xxx

  34. Thank you for sharing, I’ve just been following for about two months but it’s visible the amount of work you put into the blog and I really like how you keep it real! Even though I’ve been blogging for years I almost don’t have followers but with a full time job I don’t always have the mental energy to post in social media more, and I really think social media, at this time, is the goal to grow followers 🙂 Maybe I’m wrong, but from time to time I read your pinned tweet and feel better because I really struggle with not posting because it isn’t perfect or because everyone has more interesting things to say or more interesting photos. Thank you!

    1. Awh thanks so much for following! You definitely shouldn’t feel bad for not posting or being active with a full time job – I think it’s AMAZING how people keep blogs running with a full time job as well, you’re an absolute rockstar! xxx

  35. Congrats Jenny! 😀 I started blogging in Jan this year & I’m working on building my blog audience. I normally post only once a week. Do you blog daily or less frequently? 📚

    1. Over the last few months I’ve been posting 3 times a week (for my own content) but then leaving the rest of the days free for sponsored content – so over July and August I found myself posting more or less every day. But from mid September onwards I’ll be doing 2 of my own a posts a week, quality over quantity 🙂 xxx

  36. Hi Jenny, thank you so much for this amazing post! I started blogging in October 2017 but I feel like I’m doing something wrong. I have 139 followers but I have around 140 posts published. And I think the time I may be posting by posts is wrong because my posts get more likes and views a few days after I published it. I’ve been posting daily for 3 months, and August was my all-time highest for views. I can’t really play the social media card because I don’t have any (and don’t intend to) e.g. twitter, Instagram. What else do you suppose I do? I do interact with fellow bloggers, too. I really, really love blogging and still being in school I have no idea what I want to do in the future and to use my blog as something to support myself, perhaps only through uni, would be something I would love! What do you recommend? I recently discovered your blog and I have to say I absolutely love you and your down-to-earth posts!

    1. Thanks so much, so glad to hear you like my blog!

      I’d personally always recommend social media for your blog. I get a huge amount of my views through Twitter and my blog wouldn’t be anywhere near where it is now without social media. So obviously if it’s something you don’t want to do that’s entirely your call but if you want to grow a blog substantially, even to a point where you’re maybe making money then you really do need to be active across social media.

      Being still in school you’ve got SO much time to figure out what you want to do and to build your blog! But you’ve made a great start with followers 🙂

      1. You’re welcome, yes I love it! Ah okay, it’s only because in this new day and age social media has become such a huge thing – but it has a lot of cons to it (as well as pros!) and I’ve made my own personal decision not to be involved in it (as of yet – perhaps in a few years when I’ve finished school) since there are so many predators out there – whereas blogging seems a more safer and friendlier alternative (and it is!). Aw thank you so much!
        Do you think perhaps I’m trying too hard by posting so much and that it might be a bit overwhelming, or do you think I should continue with daily posting (for as long as I’ll be able to maintain it – being in school!)?

      2. To be honest, social media is safe as long as you’re being safe. I mean of all the hundreds of thousands of bloggers, how many have come into contact with a predator? In terms of blog posts, I always say quality over quantity. If you like posting daily, they continue to! But I don’t think it’d hurt if you chose not to.

      3. That’s very true! I just don’t want to become addicted to it is all, though I respect everyone else’s decisions 🙂 Of course none of the book bloggers have ever given me any weird vibes, they’ve all been so extremely friendly! Thank you for all your advice 🙂

  37. Hi Jenny, thanks for this post. I’ve only just started my blog journey but hope for it to be a success. Like you, it’s not about making big money as I have truly loved writing since I could write. I’m just so happy to have access to the tools to do something I love. Congratulations on your success and I hope the future is bright for you 😊

    1. Thank you, although as this is my job now I do need to make a solid income from it. But I’m not expecting LOADS – I’m not a very money grabbing person anyway. Blogging is a great way to really put your heart and soul into something you love – best of luck on your blogging journey! xxx

  38. Jenny I am so, so proud of you. I know that we’ve not been friends long (maybe a year? Or two?) but it’s so nice to read about your beginnings and your progress throughout the years. It’s incredibly inspiring, and I’m happy that you have found a thing that you enjoy and your passion really shows through your writing! I wish you all the best for the future <3 Here's to many more!

    1. Awh Lizzie thanks so much! And I’m really glad it does show, be a bit rubbish if it didn’t 😂 I’m incredibly proud of you too and I cant wait to see your Etsy shop grow and grow! Here’s to future successes 🥂 xxx

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: