Blogging Series Reviews

6 ways to make yourself more attractive to brands

Working with brands has become a huge part of being a blogger. Brands are recognizing that bloggers have a lot of authority and power over sales and marketing and a shining review from a blogger can go an awful long way. I’m not ashamed to say that working with some kick-ass brands is one of my favourite aspects of blogging. Don’t get me wrong, there are an incredible amount of things I love about being a blogger from having a creative outlet, to discovering other amazing bloggers to even doing my self assessment tax return at the end of each year brings me some form of weird pleasure. But working with brands is definitely up there among my favourite elements of blogging – probably because it’s something I never envisioned ever doing or ever getting to the point of being able to do. 

However thankfully, I did get there and I am doing it and it’s taken a lot of years of hard work, a lot of adaption and a lot of hustling in this absolutely buzzing industry but I made it eventually. I’ve learnt so much along the way when it comes to working with brands and I’m still learning, almost daily. I’m a bit of a Hermione Granger at heart so I’m always up for learning more about something I love and enjoy!

I’m also more than happy to share what I’ve learnt with my readers and other bloggers because at the end of the day, we all started somewhere and it’s incredibly difficult to learn anything about a certain industry if no one is willing to share the information with you. Which I think is BS (seriously stop being cagey about where and how you get your brand work, it’s not MI5).

So here are some things which I’ve found useful when it comes to working with brands. Things that make it easier for the brand and things that make you more attractive to brands watching to potentially work with you! (And when I say attractive, I don’t mean your physical appearance – you’re all goddamn beautiful – I mean your only presence)

Have an email address in your Twitter bio

I’m not a PR but this is the main thing I always see them say is really helpful. And PR’s know what they’re looking for at the end of the day! If you’re serious about blogging and working with brands, brands want you to be easily accessible. So having your email in your Twitter bio is a really obvious place to start.

Have a clear email address and contact form on your blog

Similarly to the above, if they find your blog before your social media pages and decide they want to work with you from there, they still need a means of contacting you. If a brand / PR can’t find an email address on your blog or a clear contact form then it’s unlikely they’re going to scour the internet to get in touch with you. I’ve also heard that they prefer to use an email address over a contact form so whilst a contact form is a useful thing to have, a clear email address is necessary for brand work.

Keep it consistent over social media platforms

This helps you build up your brand image and certainly makes you look professional. It’s likely you’ll be keeping a roughly similar style over your social media platforms anyway for example, if you love pastel shades then it’s unlikely one of your platforms is going to be neon green but you get my gist!

Maintain your username / display name over social media platforms

Another really important way to make yourself stand out and look more professional is by ensuring that you keep your blog name / display name the same over your platforms. Unfortunately, when I created Twitter, I didn’t use my blog name as my handle but I have “Jenny in Neverland” as my display name, so people know it’s me. My Pinterest handle is “jeninneverland” and Instagram and Facebook are both “Jennyinneverland” as well.

Stay away from Twitter drama

Ugh. Twitter drama. I’ve sure seen enough of it this week! I don’t know about you but if I was a PR looking for bloggers to work with, I’d definitely be put off by someone slagging people off on Twitter, getting into arguments and generally just having a bad reputation. If you can (and you can!) try and stay out of the Twitter drama!

Have a media kit

Media kits are great because they’re basically a CV for bloggers with all your credentials in one easy to access place. Some brands might request to see your media kit, others might not but it’s always worth having one just in case. They look great and they look professional. I’m definitely no graphic designer so I wouldn’t know where to start with making my own media kit but there’s plenty of very talented bloggers who make them on Twitter!

These are all super easy things you can do to polish your brand and make your online presence a little more attractive to potential brands! If you have anything else to add to this list, I’d love to hear it!

Jenny in Neverland

Twenty-something lifestyle blogger from Essex. Book lover, Slytherin, organisational wizard and enjoys Motorsport, Disney and Yoga.

84 Comments

  1. Another really useful post. I love reading your blogging tips blog posts. I always learn so much! I’ve already put these tips into action so hopefully I’ll be able to start pitching to brands soon.

    http://www.yuletimes.com

    1. Thanks so much, glad to find them helpful 😌

  2. […] certainly ways you can encourage that and make it easier, which I explained in my post 6 ways to make yourself more attractive to brands. But a large portion of blogging opportunities I’ve had, have come from me actively reaching […]

  3. […] it consistent across all your platforms? Is your email address noticeable in your profiles so brands can reach you if they need to? Have you responded to your tweets or Instagram […]

  4. […] via 6 ways to make yourself more attractive to brands — […]

  5. Thanks for helping simplify this world for people who are just learning to navigate it!

    1. You’re welcome! 🙂

      1. believeinbumble says:

        Fantastic advice! I will add my email on my Twitter and Instagram now 😊

      2. Thank you

  6. Great tips Jenny! I hate Twitter drama- it feels like there’s something new every week and it’s always just someone trying to get attention!
    Imogen’s Typewriter. <3

    1. Yep! Totally! It could all be pretty easily resolved too but people like to drag it out!

  7. I love these easy but very useful tips.

    1. Thank you 🙂

  8. Reblogged this on LIFE STORIES FROM LINCOLN.

  9. I mostly follow all of these and do find that they work! I have my email address in a pinned tweet on twitter rather than in my bio x

    1. Having it in your bio is definitely recommended as some PR’s won’t look through your tweets and it might not be obvious, depending on what platform they’re using to look at Twitter of course 🙂

  10. Some really great tips – going to recommend this post! x

    1. Thank you 🙂

  11. These are some great tips! I don’t really know a whole lot about a media kit, though! That’s something I’m going to have to look into more. 🙂

    1. They’re pretty simple once you know and you can always get someone else to make you one if you’re stuck yourself!

  12. Great tips Jenny, thanks for sharing them with us!
    I need to get started on a media kit but always think my stats are a bit crap to feature on one haha!

    Liv x
    http://www.seabreezecorner.com

    1. Definitely not!

      1. You’re too kind! x

  13. I love how helpful you are. I always use these posts as little checklists to see how well I’m doing and I think I pass the test. It took me forever to finally make a media kit! Having two instagram accounts obviously means I can’t keep the usernames the same for everything, but I think that’s my only ‘fail’ on this list. You’ve reminded me how much I hate the fact all the ‘glowsteady’ usernames were taken, but I’ll have to get over that…(again) x

    Sophie
    http://www.glowsteady.co.uk

    1. Haha it’s annoying isn’t it! I get personally offended if jennyinneverland is taken 😂

  14. Great tips.
    Thank you.

    I just nominated you for the Leinster Award.
    I look forward to reading your answers to the questions and some thoughts about yourself.

  15. Really helpful tips, thank you! I don’t know why I didn’t even think about having my email on my Twitter profile, so have just amended this now, thanks for the advice! 🙂

    Chloe xx
    http://www.chloechats.com

    1. It’s an easy thing to forget!

  16. Thanks for these tips. I have the same username across all my blogger platforms. That is a good tip.

    1. You’re welcome 🙂 Using the same username is much more professional!

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