Blogging Advice Reviews

6 productive things you can do for your blog when you’re not creating new content

Creating content you love is the heart of your blog, the thing that keeps people coming back time and time again and the reason you created your blog in the first place. It’s your way to express yourself, your creative outlet and your gateway into the big wide world of finding like-minded people, inspiring others and sharing your thoughts and opinions. But creative inspiration isn’t constant and it certainly isn’t linear and there will be times where you can’t write new content for a whole host of reasons – illness, holidays, other commitments or simply just from a bit of a creative lull. We’ve all been there, it’s nothing new. It’d simply be impossible for us to be creative and have ideas falling out of our fingertips 24 hours a day, 365 days a year. 

Notebook with confetti and crystals

But, as most of us know, blogging isn’t all about the content creation. A heck of a lot goes on behind the scenes of a blog which arguably is the most common misconception that “non-bloggers” have about our industry. We only see the final product – the perfectly posed and edited Insta shot or the immaculately crafted blog post (I certainly wouldn’t call my own blog posts “immaculately crafted” though – just keeping it real) – but blogging is a wormhole of behind the scenes activities which help bring those end results into fruition. And there’s plenty you can be doing when actually sitting down and writing content isn’t available to you for whatever reason.

Brainstorm new ideas

If you’re not in the place (or the mood) to actually write new content, brainstorming new ideas for future content is a great way to keep yourself productive and moving forward. Think about the time of year you’re in, can you do any topical posts around that? I have plenty of seasonal and topical blog post ideas posts, which might help if you’re stuck for inspiration and there’s lots of advice around coming up with blog post ideas in my new eBook too!

Update your socials

Another main aspect of blogging is social media and making sure all your social platforms are up to scratch and the best they can possibly be is a great way to help you stay on top of the more ‘mundane’ side of blogging when you can’t actively create new content. Are you keeping it consistent across all your platforms? Is your email address noticeable in your profiles so brands can reach you if they need to? Have you responded to your tweets or Instagram comments?

Reply to blog comments

It’s very easy to let actual blog comments get on top of us to the point where it seems like such an impossible and daunting task that we just leave it and hope nobody notices. Now the comment police aren’t going to come and get you if you don’t reply to your blog comments but it’s always nice to take the time to thank those who are taking their own time to comment on your work. Replies to comments may also encourage new comments, if readers know their comments isn’t just going to fizzle out into the abyss and never get read.

Schedule tweets / Facebook posts / Pins

Arguably the most boring and painstaking aspect of blogging but, it really does work. It really does have an impact on views so it’s worth just sucking it up and getting it done. I use Buffer or Smartpost to schedule my own blog tweets, Tailwind for Pins and if you have a Facebook page for your blog, you can simply schedule a post for the future instead of posting it now. If you’re not actively creating new content right now, scheduling your old posts in a new exciting way might gain you new viewers who weren’t around when that post actually went live and keeps things interesting.

Take photos / create graphics

If you’re not feeling writing new content right now, then maybe now would be a good time to up your photography or graphics game. Take photos in bulk – flay lays, product photos, photos of you – and get them edited and stored away ready to add to your new content when it’s created. You never know, taking photos might also give you some inspiration on what to write about. You could also hop on Canva and start creating some cute graphics for your posts too.

Make a plan

When I’m not feeling the writing part, something I always find myself leaning towards is goal setting and making plans. I’m a very goal oriented person and I like always moving forward and progressing and an important thing to remember is that just because you’re not actively creating new content, doesn’t necessarily mean you’re not moving forward. Having a break to really figure out what you and your blog are all about, what topics you’re really passionate about and refining your skills in other areas, might just be the thing that helps you progress further.

So sit down and think about what you want from blogging and your blog. How you feel about it right now and how you’d like to feel about it. Where would you like to be in a years time? 5 years? Even 10, if we’re getting brave? What do you want to improve? What new skills do you want to learn? And most importantly, what steps are you going to take to achieve these things? A huge ‘behind the scenes’ element of blogging we can work on, is ourselves. So use this time wisely!

What else do you do when you’re not actively creating new content? Are you going to apply any of these next time you find yourself in a slump?

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Jenny in Neverland

Twenty-something lifestyle blogger from Essex. Book lover, Slytherin, organisational wizard and enjoys Motorsport, Disney and Yoga.

88 Comments

  1. Brilliant advice, Jenny! Clear and insightful tips, especially when writing posts is only a small part of blogging. Thanks for sharing such great advice! 😀

    1. Thank you 😌 It certainly is, there’s SO much to think about!

  2. […] Organisational tips to incorporate into your blog in the New Year How to stay productive when working from home How I stay motivated My blogging process 6 productive things you can do for your blog when you’re not creating new content […]

  3. […] The always impressive Jenny in Neverland posted Six Things You Can Be Doing When You’re Not Creating New Content. […]

  4. Great post Jenny. 🙂
    I’ve been focusing a lot more on my goals recently and am excited for the start of 2019.

    I hope you’re having fun this holiday season, Dax. x

    1. Thank you 😌 Best of luck to you in 2019!

  5. Thanks for the tips! I am just beginning and have a lot to learn. https://takealeap.blog

  6. These are some great ideas Jenny. When I’m brainstorming ideas, I always create a draft post in WordPress with some notes, some of them do get binned but a lot turn into posts. At the moment I’ve been responding to blog comments and creating graphics in Canva.

    1. Sounds like a good idea 😌

  7. I try to always brainstorm and jot down ideas or I forget them. It’s so useful to go back to the list regularly x

    1. Definitely! Even if you don’t want to use an idea immediately 😌

  8. These are great things to do! 😄 When I’m not writing a blog post I’m normally reading other blogger’s posts & replying to comments. I also plan what my next posts are going to be.

    1. Sounds good to me!

  9. I feel like I’m always planning something. I try to schedule my tweets when I’m lacking motivation to do other things. I’m forever behind at replying to comments 🤦‍♀️ it’s a constant goal to get back to them and I’m forever failing at it x

    Sophie
    http://www.glowsteady.co.uk

    1. Once you get there, it’ll be easier to stay there but it can be such a daunting task I agree!

  10. Thanks for the tips. I need to try and reply to my comments xx

    1. Would definitely recommend x

  11. I’ve been working on comments and Pinterest lately and I really feel it’s naki g a difference.

    1. That’s great 😌

  12. Such an interesting and helpful post!! Thank you x

    1. You’re welcome 😌

  13. This is such a helpful post.
    I always have a stash of ideas listed down for when the dreaded bloggers block strikes

    http://littlemissmelanie.com

    1. Always a smart idea!

  14. If I’m not creating content I’m normally taking photo’s for Instagram! Scheduling tweets are so time consuming but they definitely help with stats.

    Samantha | https://believeinamiracle.co.uk

    1. They really do – it’s a shame it’s such a boring task haha!

  15. Good reminders, especially as we head into a busy holiday season and the new year.

    1. Definitely 😌

  16. All of these a great tips. I’m not sure if I will ever get better at graphics.

    1. Neither will I – I’m pretty rubbish at them!

  17. Thanks for the suggestions! I am new to blogging so these will definitely be helpful especially when hitting those times where the kids are sick, I’m sick or just in a bit of a rut.

    1. Absolutely! Life always gets in the way in one way shape or form!

  18. Great advice! I find it is so important to take a break from creating content if you need to (I’m actually doing that now, took a week off because of stress and things going on) but you’re so right, there’s so much more to blogging than just writing content. Even though I’m not writing blog posts at the moment I make sure I’m still active on social media’s and brainstorming for future ideas is great!

    Chloe xx
    http://www.chloechats.com

    1. Definitely important! Worst thing you can do is force yourself to write posts when you don’t really want to 😌

  19. This is such a useful list of suggestions. I’ve been very underwhelmed by my Instagram & blog right now and come to the New Year I want to switch up a few things, so your suggestions are great. Thanks so much for sharing them! 🙂

    Sarah 🌺 || Boxnip

    1. Awh I’m sorry to hear that but I hope you find some inspiration!

  20. this is basically me these past 2 months.Ive been hardly active at all, just writing to stay consistent and not truly putting my heart into blogging, and these are exactly all the things I did while I was semi-absent!love this post!

    1. Thank you 😌

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