6 productive things you can do for your blog when you’re not creating new content

Creating content you love is the heart of your blog, the thing that keeps people coming back time and time again and the reason you created your blog in the first place. It’s your way to express yourself, your creative outlet and your gateway into the big wide world of finding like-minded people, inspiring others and sharing your thoughts and opinions. But creative inspiration isn’t constant and it certainly isn’t linear and there will be times where you can’t write new content for a whole host of reasons – illness, holidays, other commitments or simply just from a bit of a creative lull. We’ve all been there, it’s nothing new. It’d simply be impossible for us to be creative and have ideas falling out of our fingertips 24 hours a day, 365 days a year. 

Notebook with confetti and crystals

But, as most of us know, blogging isn’t all about the content creation. A heck of a lot goes on behind the scenes of a blog which arguably is the most common misconception that “non-bloggers” have about our industry. We only see the final product – the perfectly posed and edited Insta shot or the immaculately crafted blog post (I certainly wouldn’t call my own blog posts “immaculately crafted” though – just keeping it real) – but blogging is a wormhole of behind the scenes activities which help bring those end results into fruition. And there’s plenty you can be doing when actually sitting down and writing content isn’t available to you for whatever reason.

Brainstorm new ideas

If you’re not in the place (or the mood) to actually write new content, brainstorming new ideas for future content is a great way to keep yourself productive and moving forward. Think about the time of year you’re in, can you do any topical posts around that? I have plenty of seasonal and topical blog post ideas posts, which might help if you’re stuck for inspiration and there’s lots of advice around coming up with blog post ideas in my new eBook too!

Update your socials

Another main aspect of blogging is social media and making sure all your social platforms are up to scratch and the best they can possibly be is a great way to help you stay on top of the more ‘mundane’ side of blogging when you can’t actively create new content. Are you keeping it consistent across all your platforms? Is your email address noticeable in your profiles so brands can reach you if they need to? Have you responded to your tweets or Instagram comments?

Reply to blog comments

It’s very easy to let actual blog comments get on top of us to the point where it seems like such an impossible and daunting task that we just leave it and hope nobody notices. Now the comment police aren’t going to come and get you if you don’t reply to your blog comments but it’s always nice to take the time to thank those who are taking their own time to comment on your work. Replies to comments may also encourage new comments, if readers know their comments isn’t just going to fizzle out into the abyss and never get read.

Schedule tweets / Facebook posts / Pins

Arguably the most boring and painstaking aspect of blogging but, it really does work. It really does have an impact on views so it’s worth just sucking it up and getting it done. I use Buffer or Smartpost to schedule my own blog tweets, Tailwind for Pins and if you have a Facebook page for your blog, you can simply schedule a post for the future instead of posting it now. If you’re not actively creating new content right now, scheduling your old posts in a new exciting way might gain you new viewers who weren’t around when that post actually went live and keeps things interesting.

Take photos / create graphics

If you’re not feeling writing new content right now, then maybe now would be a good time to up your photography or graphics game. Take photos in bulk – flay lays, product photos, photos of you – and get them edited and stored away ready to add to your new content when it’s created. You never know, taking photos might also give you some inspiration on what to write about. You could also hop on Canva and start creating some cute graphics for your posts too.

Make a plan

When I’m not feeling the writing part, something I always find myself leaning towards is goal setting and making plans. I’m a very goal oriented person and I like always moving forward and progressing and an important thing to remember is that just because you’re not actively creating new content, doesn’t necessarily mean you’re not moving forward. Having a break to really figure out what you and your blog are all about, what topics you’re really passionate about and refining your skills in other areas, might just be the thing that helps you progress further.

So sit down and think about what you want from blogging and your blog. How you feel about it right now and how you’d like to feel about it. Where would you like to be in a years time? 5 years? Even 10, if we’re getting brave? What do you want to improve? What new skills do you want to learn? And most importantly, what steps are you going to take to achieve these things? A huge ‘behind the scenes’ element of blogging we can work on, is ourselves. So use this time wisely!

What else do you do when you’re not actively creating new content? Are you going to apply any of these next time you find yourself in a slump?

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Twenty-something lifestyle blogger from Essex. Book lover, Slytherin, organisational wizard and enjoys Motorsport, Disney and Yoga.

85 thoughts on “6 productive things you can do for your blog when you’re not creating new content

  1. Great post Jenny. 🙂
    I’ve been focusing a lot more on my goals recently and am excited for the start of 2019.

    I hope you’re having fun this holiday season, Dax. x

  2. These are some great ideas Jenny. When I’m brainstorming ideas, I always create a draft post in WordPress with some notes, some of them do get binned but a lot turn into posts. At the moment I’ve been responding to blog comments and creating graphics in Canva.

  3. These are great things to do! 😄 When I’m not writing a blog post I’m normally reading other blogger’s posts & replying to comments. I also plan what my next posts are going to be.

  4. Thanks for the suggestions! I am new to blogging so these will definitely be helpful especially when hitting those times where the kids are sick, I’m sick or just in a bit of a rut.

  5. Great advice! I find it is so important to take a break from creating content if you need to (I’m actually doing that now, took a week off because of stress and things going on) but you’re so right, there’s so much more to blogging than just writing content. Even though I’m not writing blog posts at the moment I make sure I’m still active on social media’s and brainstorming for future ideas is great!

    Chloe xx
    http://www.chloechats.com

  6. This is such a useful list of suggestions. I’ve been very underwhelmed by my Instagram & blog right now and come to the New Year I want to switch up a few things, so your suggestions are great. Thanks so much for sharing them! 🙂

    Sarah 🌺 || Boxnip

  7. this is basically me these past 2 months.Ive been hardly active at all, just writing to stay consistent and not truly putting my heart into blogging, and these are exactly all the things I did while I was semi-absent!love this post!

  8. I was so excited when I saw you tweet this out earlier, and you did not disappoint! I love brainstorming & jotting down post ideas, even if I’m not in a position to start writing them up. Taking flatlays & editing them is also another element that I really enjoy. I’ve been so bad with scheduling tweets recently, but this was a great reminder to do so! Thank you for all of these fabulous tips x

    twinklexthoughts.blogspot.com

  9. I love this! There’s so many helpful tips here. I especially love the idea of taking pictures when you’re out of inspiration. As a book blogger, that can be super helpful because while looking for books to take pictures of, one of the books may remind me of something and inspire me to write about it! 🙂

  10. I felt a lot of my November posts were a bit meh! So I challenged myselft to Blogmas! Daily Christmas history posts . . . it definitely is a challenge but it’s given me renewed energy for my blog! 🙂

  11. These are great suggestions Jenny! There is always so much that goes on behind the scenes when you are a blogger. I’m looking forward to sitting down with a notebook soon to brainstorm and plan some ideas for 2019. Sometimes it is good to have a break from content creating and take some time out to feel inspired again. Fab post as always! ❤ xxx

    Bexa | http://www.hellobexa.com

  12. Great ideas! I update my bookstagram begrudgingly, but I definitely enjoy planning and taking more photos when I’m in a blogging slump. And I go and read other people’s blogs, to see if that sparks an idea 🙂

  13. A big yes to all of these, such brilliant tips! I definitely have times where writing a blog post is the last thing I want to do so I try to do other little bits behind the scenes – just making sure I’m on top of scheduling tweets, replying to comments etc. It makes me feel productive and I’m still technically working on my blog but just doing the things that can sometimes get forgotten about. Such a helpful post 🙂 xx

    Tiffany x http://www.foodandotherloves.co.uk

  14. Love this Jenny! I think it’s so easy to get caught up on the content creation hamster wheel that taking time out to focus on areas like this get lost. I’m looking forward to a break later this month and to finally install and customise a new theme I bought back in October (!). Blogmin is a chore but sometimes it’s just what you need to get re-enthused and spark off new ideas. Thank you for sharing your tips 🙂 xx

    Lisa | http://www.lisasnotebook.com

    1. Totally agree! I don’t have any of my own posts up again until the last few day of the year so I’m totally focused on next year and doing all the “boring” stuff too! It’s so important 😌 And taking a break is equally important!

  15. These are such good tips, thanks for sharing lovely! I’m always forgetting to take photographs and often have a mad dash trying to get some photographs together for a post! Thank you for reminding people that it’s also okay not to post 365 days out of the year, breaks are so so important sometimes. x

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