Blogging Advice Reviews

8 Things To Do When Your Blogging Inbox Is a Bit Dead

I honestly for the life of me couldn’t think of a professional sounding title for this post so you’ll have to make do with this one. We all go through both hectic and quiet periods with our blogs. Some months, right from the get-go, we’ve got emails flying in about collaborations or offers to review products. Our stats are banging, interaction is great and we’re generally just loving life. And other months, it’s quite the opposite.

Close up photo of a rose gold iPhone with a notebook and candle in the background

We’ve all been there. I have. And it sucks. But it’s important to remember that it’s probably not your fault. The blogging industry certainly goes through waves of activity and more often than not, when I’m having a quiet month, I’ll see other bloggers mention on social media that they are too. I mean, it sucks for both of us but it’s nice to know I’m not alone.

It can definitely be a bit disheartening and annoying. Not to mention a little worrying when you rely on money you make through your blog to pay for things. But the important thing to remember is that it won’t be like this forever, especially if you continue to work hard and tomorrow, next week or next month could be completely different.

When I go through quiet periods with my blog where my inbox resembles that of tumbleweed, I always try and keep a level head. So once I’ve had a little cry about it, I get the heck on with it and here are 8 helpful and productive things that you can do when your inbox is a little bit dead:

Update or create your media kit

When working with brands it’s good to have an effective media kit handy to send out. If you’ve neglected your media kit or don’t yet have one at all, now would be a good time to carve out some time to focus on creating one or updating it! Check out my post about how I created a free and attractive media kit with some tips on what to include in yours!

Spring clean your blog

Now is also a good time to give your blog a little TLC as well. If things are on the quiet front, you’ll have more time to tend to your blog like you’d tend to your garden on a slow Spring afternoon. All those little jobs you’ve been putting off… get them done! Stuck? Here are some suggestions!

Research and make a list of brands you want to pitch to…

Just because brands aren’t coming to you right now, doesn’t mean you can’t go to them! Dream big, make a list of all the brands you’d love to work with and potentially pitch to. Categorize them and research the appropriate email to send your pitch to (and the name of the PR person, if you can!)

…then pitch to them!

Why the heck not? You’ll never know until you try. Pick out some of your favourites, write up a banging pitch and go haywire on that send button. If you need some tips on how to send a great pitch, The Bloggers Blueprint resource from Dana Nicole is a great place to start. And it’s free!

Set some short and long term blogging goals

Now is a good time to sit back, reflect and have a little think about your blog and where you want to go with it. Busy months are fan-bloody-tastic. But they rarely give us time to reflect. So sit down with a pen and paper (not your phone!) and write up some short and long term blogging goals for yourself. Where would you like to be in 1 or 5 years? Who would you have liked to work with in that time? What direction do you want your blog to go in? All those scary questions!

Brainstorm blog content for the next month

Quiet month? Perfect time to get ahead. There’s literally no better time to brainstorm, plan and create new, incredible content than when you’re going through a quiet period. You have more time than ever to put into your content right now so make it count! Need some inspiration? Check out this post.

Make a plan and research something you’d like to create

If quiet times stress you out (yep) then it might be worth spending these times researching alternative ways to avoid them, going forward or extra ways to make money through your blog when the sponsored post opportunities are on the slow side. Do you excel in an area of blogging that you could create an informative eBook about and sell? Are you in a position to start offering advertising packages to other bloggers? Or think even bigger than that in terms of offering coaching or another type of service!

Don’t let it get to you

And finally, you gotta look after you and psychologically, these quiet periods can really get to you. It’s easy enough to say “don’t let it get to you” but just try and remember that there’s a 99% chance it’s not your fault and that other bloggers are probably going through the same sort of drought. Keep yourself occupied, work on your plan and have faith that things will turn around. They always do!

Quiet times suck but I hope this post has made you feel a little more positive about what you can proactively be doing when your inbox is a bit dead! Have you done any of these? Do you have anything else to add?

Wanna get involved? Join my supportive Facebook bloggers group, Starlight Bloggers!

 

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Jenny in Neverland

Twenty-something lifestyle blogger from Essex. Book lover, Slytherin, organisational wizard and enjoys Motorsport, Disney and Yoga.

96 Comments

  1. Great post Jenny. I thought these tips were really great. I’m still nervous about creating a media kit though eek. Idk if my stats are up there yet. But you gave me some things to think about

    1. You need to create one, regardless of your stats 🙂 It’s not all about the stats either – it’s how you present yourself and what you can offer!

  2. These are great ideas. I really like to take the quiet times during blogging to revisit older content and spruce it up. I also like to redo images to give some new stuff for Pinterest.

    1. I wish I could do that but I literally have over a thousand posts!

  3. I love this!! I definitely get really disheartened when everything goes quiet, but I never really know what to do about it. Definitely now clicking through to your spring cleaning your blog, I feel like I need to do something with some of my older stuff since upping my game last year. Another great post.

  4. These are such great ideas to help. I need to actually develop a media kit. This year was the year I started pitching to brands, stationery week was amazing and it actually pushed me outside my comfort zone to approach brands and it went really well. I definitely want to do a spring clean on my blog. I will definitely keep these ideas in my mind for my blog when I am struggling. Thank you for sharing your advice and tips Jenny! Xx

    1. That’s amazing to hear, well done! You should definitely get your media kit done!

  5. Creative Nails says:

    Great post, I can imagine this will definitely help a lot of people because as you’ve said – there are the quiet moments which I can guess can be quite sad but it’s definitely good to make the most of that time because you may not have the opportunity when you are really busy! I’d love to work with brands and such in the future so I’ll make sure to keep these tips in mind if I’m in this position!

    Amy,
    https://creativenails.uk

    1. It can be a bit disheartening for sure!

  6. I never even considered these things during quiet patches, I usually hope for the best with promotion, but I’ve noticed lately blogging Twitter is a bit quieter than usual. Thank you for this post, it’s so helpful!

    Ash | thisdreamsalive.wordpress.com

    1. Blogging Twitter definitely goes through lulls

  7. Great tips Jenny! Love it x

    1. Thank you x

  8. I loved reading through all your tips, I definitely need to start doing more of these – especially pitching! Great post as always 🙂

    Kate | http://www.katelovesx.co.uk/

    1. You DEFINITELY need to pitch! My god with your photography and Instagram following you’re daft not to!

  9. Really great advice…it’s always interesting to see what “pops” and what doesn’t, and I like your ideas to refresh and re-engage!

    1. Thank you 🙂

  10. Sarah says:

    Some great ideas! I need to make a list of brands to contact xx

    1. You totally should x

  11. Cori says:

    These are some great tips! Thank you for sharing!

    1. You’re welcome 🙂

  12. Set some goals and start pitching sounds like a good plan!
    Thanks for sharing!
    xo
    Anastasia
    https://www.natbees.com/bedroom-art-wall-gallery/

    1. You’re welcome x

  13. There are some fab ideas on here Jenny! My inbox has been a bit emptier than normal recently so I’ll definitely use your tips. I’m going to make a list of brands to pitch to and spring clean my blog and hope that spurs some collaborations. Eve x
    http://www.evemorganinteriors.com

    1. Mine too – I think it’s a lull at the moment!

  14. These are great ideas Jenny, being a blogger there is always something to keep us occupied isn’t there! 🙂 It’s nice to have quieter times to have a chance to reflect and plan ahead. Setting goals and pitching to brands are both fab ideas to give motivation and direction. Like you say, things always turn around.. and before we know it we are busy again! Thanks for the inspiration, fab post as always! <3 xxx

    Bexa | http://www.hellobexa.com

    1. Exactly, you should definitely make the most of the quiet moments!

  15. Great tips!

    I’m always spring cleaning my blog and doing little odd jobs on it to keep it looking fresh 😊

    Love Lozza xo
    http://girlygabble.com

    1. That’s great 🙂

  16. I actually breathe a sigh of relief when my inbox is quiet, it takes the pressure of – at least for me. I just enjoy the lull and I do take the time to do things like updating my media kit, do some boring maintenance stuff. 😀

    Sarah 🌺 || Boxnip || Latest Post

    1. I secretly love the boring maintenance stuff. But I’d rather be busy!

  17. Yas to this blog post! (I’ve actually booked marked it now) because my blog inbox is very very empty and is filled with tumble weed. I’m hoping once my final university assignment is handed in that I can do this and really start investing back into my blog! I’m so nervous about pitching though because I’ve never actually done it before. Do you have a blog post or something advice surrounding pitching and approaching brands for a newbie?

    1. I’d highly recommend Kirsty Leanne’s eBook for everything about pitching!

  18. Great idea’s darling, I’m more than sure that this blog post is going to help so many people. I’m sending you all of my love! 🌸💜

    With love, Alisha Valerie x | http://www.alishavalerie.com

    1. Thank you x

  19. I have little time to devote to my blog at the moment as I am working on beta edits of book two. Plus working long hours and hoping to submit to SCBWI undiscovered voices competition.

    Great tips though Jenny. 🙂

    1. Thank you 🙂

  20. I needed to hear this as we go into this next week. I know that it will be quieter because last week was an anomaly. I need to remind myself that these surges happen, as do these ‘tumbleweed’ moments.

    I’m nervous about approaching brands. I have a gifted opportunity coming up, so I suppose after that is completed I will have more confidence to approach brands that I love.

    Finally, I’m all or spring cleaning your blog/pins!

    – Nyxie

    1. I’d highly recommend Kirsty Leanne’s eBook about pitching!

  21. Great post. My inbox is dead at the moment, haha. But I am too scared to approach brands. I need to be more confident.

    x
    Bettie
    http://www.thewildflowerhippie.com

    1. Confidence is key when it comes to contacting brands.

  22. Some good tips here… I need to spend my half term giving my blog some TLC!

    Lola Mia x

    1. Hope you manage to get that done!

  23. Always love your posts will be taking some time out to do some of these things xxx

    1. Thank you 🙂

  24. I take the opportunity to focus on content and writing new and fun posts x

    1. It’s nice to not have any distractions! x

  25. As a book blogger my inbox is always dead ha. I appreciate it at the moment though as I’ve so many books to get through.

    1. I’m sure you get periods with lots of review requests or books to review at once!

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