Your content is the heart of your blog. But the online world moves at such a fast pace, it can be difficult to keep up. Over 2 years ago now, I started to actually take my blog seriously. I really knuckled down with my content, what types of posts I was writing and formatting a good schedule for myself. I’ve learnt a trick or two about what works and what doesn’t when it comes to effectively planning blog content. And I’m excited to be sharing that with you today!
Planning blog content, as opposed to just writing and posting when you feel like it can seem daunting and overwhelming but it doesn’t have to be. If you have the proper tools and strategies in place to be effectively planning blog content, it’s actually a breeze! And can save yo a lot of time and stress in the long run. Imagine heading into a new month without a care in the world because all your blog content is already planned?
So here are my top tips for effectively planning blog content, from start to finish!
Get a planner / blog organizer
I’d highly recommend the Digital Blog Planner from Tea Party Beauty for this because it’s online, quick and incredibly easy to use. Finding a organisational system that works for you is a game changer, so use something that you enjoy. If you prefer to write everything down by hand, then do that. There’s no right or wrong way to do it.
Figure out your posting schedule
To effectively plan blog content, you need some sort of schedule otherwise it sort of defeats the point. If you’re someone that just blogs occasionally and has no intention of changing that, then this post isn’t for you. But if you want to establish a solid blog content schedule then that’s exactly what you need… a schedule.
When I say schedule your alarm bells are probably going off but it doesn’t have to be a daunting prospect. Just figure out how many times a week or month you want to post and what days you want to post on (or what days you get the most traffic) and go from there. And the good thing is is that if you start with a schedule that doesn’t work for you, you can always change it up. I’ve changed mine multiple times over the years and I’ve finally found one I’m happy with!
Pencil in your regular monthly content first
So, you’ve got your schedule ready to go now it’s time to fill up those slots with ass-kicking content. When you’ve got a blank month staring back at you, it can seem really overwhelming because like, what on earth am I going to write about to fill up ALL THOSE DAYS? I’ve been there gurl. So break it down.
Are there any posts that crop up regularly on your blog anyway? I have a monthly advertisers post which goes up at on the first Monday or Thursday of every month without fail. So that’s one slot filled. I’ve also started to dabble with monthly wrap ups, which obviously slot in at the end of the month. That’s two. And just like that, you’re already on your way to planning your months worth of content.
Then pencil in any regional holiday based blog post ideas
It’s then worth checking to see which holidays or occasions are coming up in the following month (or whatever month you’re planning content for) and scheduling in any relevant posts you know you’re going to want to create for those occasions. Think gift guides and that sort of thing. Even if you don’t have a specific idea for a post just yet (e.g you want to write something around Halloween but don’t know exactly what) it’s still worth penciling in “Halloween Themed Post” into your slot and come back to it later.
Figure out what you really love writing about
I love being technically a niche-less blog. I love having the freedom to write about anything and everything when the occasion arises. However, over the past half a year or so, I’ve noticed I’m generally swaying towards 3 or 4 topics more regularly than others and those are the ones I enjoy writing about the most. For me, it’s blogging advice, blogging related style posts, well-being and personal development. So when it comes to creating new content, I tend to go for my “expertise topics” first (not an expert but you know what I mean).
Create a Google form, a poll or ask around
As well as the posts that you love writing the best, it’s always good to know what your readers love and the topics that they think you’re providing the best information for. If you can, create a Google Form or a poll on Twitter and get some feedback as to what your readers / potential readers like or would want to see from you in the future! This is a good way to get inspiration for content and you know you’ll be creating content people want to read and will find useful.
And if we’re getting really into it, reflect back over your previous 6 months of blogging stats and note down the most popular 3 posts from every month and see if you can find a pattern
This is a handy little trick and it’s also really intriguing to see which posts continually do well. For me, blogging related posts are almost always at the top of my most viewed every single month. Which is good because those are my favourite type of posts to write! This will give you an even clearer idea of the content your readers like the most and where your strengths lie.
So now it’s time to get inspired! You have your scheduled nailed. You have a clear idea of what content you want to write, what content your readers want to see and what content does the best in terms of views (I know this post isn’t really about getting dem viewz but it’s still a nice extra!) so now you gotta put it into practice. And don’t forget, there’s no shame in seeking out blog post ideas. I’ve create a few lists of blog post ideas which you’re welcome to use:
- 25 Bookish Blog Post Ideas
- 25 Spring and Summer Blog Post Ideas
- 25 Winter and Christmas Blog Post Ideas
- 25 Autumn Blog Post Ideas
And inspiration is everywhere. Don’t force the inspiration because rarely does that ever work and you end up with less ideas than you had in the first place. Head to Pinterest – a hub of inspiration – and take notice of the media you’re consuming. Has someone said something in a TV show you’re watching that you’d like to expand on? Have you seen a tweet that you don’t agree with that you’d like to discuss?
Brainstorm ideas and note everything down
And when that inspiration does strike, make sure you note everything down. Everything. Even if you don’t have a clear idea of a title or a direction you want a particularly post to go, write down a general idea and come back to it later. I have a note on my phone on blog post ideas and some of them make no sense at the moment because I don’t know where I want to go with them but I do know it might be a decent post for the future.
You can set yourself time to actively brainstorm ideas. Sometimes this doesn’t work and you draw a blank but when it does, make the most of it. As well as jotting down any and every idea, you could also try a spider diagram, a chart of some sort or any other creative way to brainstorm ideas that works for you!
[…] Planning your blog content effectively and efficiently is really important when it comes to preparing your blog for the New Year. It’s great to have a list of blog post ideas to use and ideas of what to add to your content calendar but of you’re not planning when or how to publish them then then it’s all going to look a bit of a mess. […]
[…] to take to the next level, then creating a solid blog plan and schedule is a must. You can find my Ultimate Guide To Planning Blog Content blog post right here, which will definitely help you with this […]
This is really helpful. Even after 1+ years of blogging, I still often struggle with planning out content. I do find having a planner really helps but sometimes I forget to use it and that’s when chaos ensues. Will have to work harder on this.
I’m glad this helped!
[…] Planning Blog Content: The Ultimate Guide by Jenny in Neverland […]
This post is super great! I’ve been trying to get out of a blogging rut, and while I’ve gotten back into a schedule I want to keep up momentum. Thanks for leaving links to various blog post ideas! They are super helpful. 🙂
– Avalon from simplyavalon.blogspot.com
So glad you found it helpful 😌
very helpful, thanks Jenny
This is super helpful – thank you! I love that this is a simple, actionable way of planning content. I have no schedule right now but really want to grow my blog, so I know I need to. Thank you for your help! Off to go plan 🙂
You’re very welcome! 😌
Thanks so much for sharing this post Jenny! Especially when I’ve no clue what I would write next! Also, just downloaded the Digital Blog Planner by Tea Party Beauty. It is awesome!
It really is awesome! Glad you found the post helpful 😌
I love this – I need to bookmark this so I can look back at it. I feel like if I just sat down with a notebook and filled in the months, and like you said, add in those that you can write about as a series, and also adding in the special holiday occasions, it would all fill up quite quickly! Thank you for the tips!
So glad you found it helpful! 😌
This is such a great informational post! I at the moment post consistently just on different dates, so I need to keep a specific schedule of days! Thank you for sharing your experience and advice Jenny! ❤️Xx
You’re welcome! Glad you found it helpful 😌
I think regular brainstorms are the key to keeping things fresh x
Lists have always been the way for me to keep on top of things! xx
Me too, couldn’t live without a list!
Your blogging posts are always so useful Jenny! I tend to keep track of any posts I want to write/have written on a word document but I do think a proper planner would be a big help! xx
Tiffany x http://www.foodandotherloves.co.uk
The digital planner is a life saver for that 😌
This blog post is going to help so many bloggers darling, thank you for taking the time to share it. I’m sending you all of my love! 🌸💜
With love, Alisha Valerie x | http://www.alishavalerie.com
Thank you x
Such great tips!
Mollie | https://mollieclarke.co.uk
A planner is so simple but the amount of organisation it beings is priceless.
Very true 😌
Amazing tips!! Thanks for sharing this, Jenny! x
You’re welcome 😌
I’ve definitely been planning more and more lately, but I’ve definitely been struggling to keep up, especially with my job!
Love, Amie ❤
The Curvaceous Vegan
Ah yeah you started a new job not long ago! I think you’ll settle into a rhythm soon enough 😌
Great tips as always! I think jotting down even the vague ideas has helped me the most–even if I don’t write about that for months, there’s always an idea on hand!
Definitely! Just note down EVERYTHING! 😌
Jenny this was an outstanding post! I always find myself struggling with what to write even after I planned my schedule for a month. But I like the 6 month analysis trick, it’ll really bring to light the types of topics my audience thoroughly enjoys from me. Never stop writing these blog tip posts, you’re a totally genius at this topic. In fact you’re an expert!❤️👌🏾
Natonya | https://justnatonya.wordpress.com
Thank you so much! I beg to differ about the expert comment but that’s such a lovely thing to hear 😘😘
This is so useful! 😊
It’s so important to plan head and organise your content and before you know it, it’s done!
I slacked loads last year where I didn’t plan properly and everything ended up one big unorganised mess to the point where I completely broke my weekly posting schedule and didn’t post for ages but now thanks to my little notebooks I’m back in the swing of things! 😊
Love Lozza xo
Ah I’m glad to hear you’re back into the swing of things! It’s so easy to let things slip isn’t it?
I can’t use digital planners and very much rely on my paper blog planner for absolutely everything. My friend and I were ‘joking’ last week about what I’d be like if I lost it and it nearly gave me a heart attack. I always jot down my top post of the month in my planner but never three. I’m going to try the 6 month tip! x
Funny how different planners and things work for different people!
I definitely need to start planning and creating a schedule! 🖤
Hope this helps!
I never thought I’d be an excel spreadsheet kinda gal until I started blogging but now I love it. I’m definitely getting better at organising myself, but I would love to do some more topical type posts, I never do stuff like that. Just because it gives me something else to do when it feels like that spreadsheet is still looking a little bare. I love this post – some great ideas here.
Thank you 🙂 glad you found it helpful!
This is great! I really need the reminder.
Thank you 🙂
This post is so useful for me right now! Thank you
Definitely needed this today, thank you! -L x
This is perfect! Thank you so much!
This is such an important post. Really helpful x
Thank you 🙂
These are some great idea! I never thought of using a poll to come up with topic idea. I’ll definitely be trying that!
Hope it helps!
This was extremely helpful, definitely will be saving this and using all these tips! Thank you!
This is brilliant thank you!
Fab points for a great guide. I really need to get a new planner!
Thanks for posting x
You’re welcome 🙂
This will be such a helpful post for a new blogger starting out, and even the ones who have been blogging for a long time! Such an informative guide lovely! xx
Lucy | http://www.lucymary.co.uk
So much love for this post, Jenny! I really need to improve my content planning as I can only imagine how much easier it makes everything! Thanks for sharing and for explaining everything so well!!
Awh glad you found it helpful!
I think this will help me to focus on creating great content instead of being stumped each day!
I do hope so!
Wow, this is such a helpful post, Jenny. Plus, I love the way you explain things.
Keep up the good work!
Awh thank you!
Such a helpful list of ideas! I will pin it for future reference.
Thank you x
These are some great tips! I can’t live without my planner now and it’s so handy. I really need to look ahead as you say and plan to see if there’s any regular content I can pencil in. X
Megan | https://meganelizabethlifestyle.com
I’d be lost without a planner!
At the end of the month I like to plan my posts for the next month. I do the same as you where I fill in my monthly favorites post at the end of the month & any holiday/seasonal posts. Sometimes I do get a blank for 1-2 days so I should look into what my popular posts have been to get an idea for those blanks.
Also I get ideas for blog posts at the most random times so I be sure to keep a list on my phone!
Tales of Belle
Oh me too, usually in the shower!
Another great and useful post Jenny! I have to say you’re one of my main inspirations when it comes to blogging and even if you don’t always feel like it, you’re doing so well and the dedication you have is honestly amazing. Seeing how organised you are makes me want to be more structured so I’m definitely going to take your advice on board. Thanks for sharing! x
Awh thank you, that’s such a lovely thing to hear!
This is going to be so helpful Jenny! I am always the worst at planning blog content! I do everything a bit last minute, which might be why some weeks I have nothing to post!
Thank you 🙂 x
This is something I want to start doing so badly and had planned on doing from this January….it’s now May and thanks to some health pitfalls and hurdles I haven’t done it. These are definitely things I will put into practise though as soon as I get chance too! 🙂
Sarah 🌺 || Boxnip || Latest Post
It’s never to late to start though!
This is such a helpful and informative post Jen. It’s given me some good ideas on how I can plan my content better. Thank you for taking the time to write it. Ideal for people still learning the ropes like me!
So glad you found it helpful!
Loving this blog post. Need to start organizing and structuring the way I blog. I have never created a poll where I can ask my followers what blog post would they want to read next. I think I should start getting pro-active about it. Thanks for sharing.
Kaye – http://amalog.co
I need to start planning better and create a schedule xx
Hope this helped x
Thank you for shairng these tips. I really needed this because I don’t have a posting schedule. I’ve yet to figure that out but i really don’t know how.
Just don’t think too much about it. Figure out how many days a week you want to post and go from there!
I use a spreadsheet to keep track of posts and my schedule x
Yeah that’s what Tea Party Beauty’s planner is, a spreadsheet. So helpful x
I have all the notebooks but have been too busy and disorganised to plan content properly and I don’t think it’s helped my head at all so I’m going to get back on it now and this post is very helpful with great advice thanks Jenny!
Such a great and helpful post! Completely agree with all of these, especially sticking to a schedule – it gives your readers a set day to look forward to as well!
This is such a helpful post, Jenny! I 100% agree, we need to love what we write about as it keeps blogging fun and interesting. Like you say, we can change things up as we go along to find what works best for us. I’ve changed my blogging schedule so much since I started, from 3x a week, to twice now just once a week! I really like your idea of writing down every single idea too, things are always much clearer when they are written down on paper. Thanks for the inspiration, fab post as always <3 xx
Bexa | http://www.hellobexa.com
Thanks lovely! That’s the great thing, we can change things up as much as we like and need to!
Alright this is a brilliant guide! I love posting on my blog but I’m not always consistent at it – even though when I am then the views always goes up. Thank you! This is something I will definitely be coming back to when my month of blogging is up and I need to figure out a schedule.
Thank you! Glad you found it helpful!
Absolutely loved this post, so helpful for all of us x
Thank you x
This was a really helpful post. I like reading how other people organise their blog so I can see if I would add any bits into my routine. At the beginning of the month I wrote out all of my posts into my planner (which I can’t live without!) and I’m ready for the month ahead! X
I can’t live without a planner either!
Brilliant post, I’ve just downloaded the planner. It’s time I either got serious about my blog or give it up.
This has given me the push I needed today.
Thank you as always x
I’m so glad! Hope the planner is helpful x
I’m obsessed!! I’ve gone right back to the beginning and filled it in for the year, very productive evening and that’s just one day 😊
I use an online schedule to better organise my content and it’s made a world of difference!
I now have it set that I know that I need to get out at least 2 posts a week, and because it’s all online this can be changed without scribbling out.
I’ve also got it set that I have at least 1 guest post a month, I have blogs set for specific holidays or celebrations and I have a page full of collaboration / blog post ideas.
Wonderfully helpful blog as always love 🙂
Thank you – I also love that about digital planners that you don’t end up scribbling things out all the time!
This is a really good guide. I’ve been blogging for 3 years and it’s taken a long time to discover what I really enjoy writing about. I’m surprised at the posts that garnered the most engagement. I definitely need to put these pointers into practice as I do find blogging stressful. Working full time and planning, writing, editing and promoting posts is hard work! X
It sure is! You’re doing great x
Thank you, Jenny 😊 x