You might be looking at the title of this post and thinking, “is she serious?” No offence taken, I’d probably be thinking the same. But after I tweeted this after painstakingly trying to read a blog post without a SINGLE PARAGRAPH it got me thinking. And after tweeting this poll, it was evident that actually a post on how to write a great blog post might be quite useful.

How To Write A Great Blog Post

You knew this was coming but before I start, I just want to say I’m not claiming to be an expert. I’ve made mistakes in the past. And I’m also not telling you that you HAVE TO DO THIS or else. Like, you can make your own decisions. Take it or leave it.

But after 6 years of experience, it’s quite obvious what elements make a blog post more reader friendly and therefore get more views. Which I assume is the reason you’re here? You’ll probably end up rolling your eyes at some of the points I’m going to make in this post like, duh, Captain Obvious. But it’s always worth giving people a gentle reminder.

How To Write A Great Blog Post

How to write a great blog post:

Find your voice & inject your personality into your post

Is there anything more boring than feeling like you’re reading a toaster manual instead of a blog post? You’ve got a personality – use it. Finding your voice definitely takes some practice though. I honestly feel like I only really found my voice THIS YEAR. But it’s something I’ve been working on for much longer.

So figure out your strengths and what makes people want to sit up and listen to you and utilizing that knowledge and inject it into your writing. Do people find you hilarious in your real life? Then funny is the way to go. Are you able to produce swoon-worthy descriptive writing? Or are you an incredible story-teller?

Get clear on your aim and your goal

This won’t strictly apply to every post you write. And before we go any further, not all of these points will apply to every single blog post and that’s fine. But if you have an idea and are writing about something specific (like this post) then you need to get clear on your aim and goal of the post.

All I’m saying is try not ramble too much before getting to the point of the post. It’s worth making the aim and goal clear from the very first paragraph, rather than waffling on about what your cat had for dinner before getting stuck in. Funny anecdotes are great to slip in but stick to your aim.

For the love of God, break up your paragraphs…

In case you ignored me the first time, it was this tweet that sparked the inspiration for this post. I’d tried to read a blog post which had literally no paragraphs and I just couldn’t. It could have been the best blog post in the world but it was so indigestible that I gave up.

And as it turns out, most people feel the same. Not only are huge chunks of text off-putting but for people with conditions such as dyslexia, they’re almost impossible to read. So accessibility is another thing to keep in mind here and by not breaking up your paragraphs, you could be losing a lot of readers.

…and use headings where possible

And another way to write a blog post that is super digestible and more likely to keep people reading is by using appropriate headers where possible. Not only is this great for SEO (more on that later) but also breaks up the post nicely and makes it FAR more readable.

The Yoast plugin suggests that you shouldn’t have text longer than 300 words without a heading to break it up for optimum readability. If you’re not writing a heading rich post (like this one, where each separate point is a heading) then within your chunk of text, perhaps take your most valid point and turn that into it’s own sentence in heading form.

How To Write A Great Blog Post

How to write a great blog post:

Be your own grammar Nazi

This one is probably my weakest point. But also not the one I find the most important. Of course a blog post needs to be coherent. And thankfully we have automated spell checks to make sure we’re spelling things correctly. But it’s always worth proof reading your own work to make sure everything is a-okay.

However I’m a realist. We’re human and human’s aren’t perfect and we all make mistakes so I’m not one to go on about someone getting a couple of commas in the wrong place.

Images, images, images

An instant turn off for me (and a lot of other people) is a blog post without any images. I know this is about how to write a great blog post and whilst the writing is the most important aspect, you have to look at the bigger picture. A blog post isn’t JUST the writing, it’s the structure, the layout and the images too.

A blog post with nothing to break up text (especially a long blog post) is quite overwhelming to take in. So depending on the length of the post may determine the amount of images you include. Can’t take your own? No problem! There’s amazing stock images out there ready for you to use too!

Related: Stock Images: Should Bloggers Be Using Then?

Internal linking to relevant content

Again, another thing that’s AMAZING for SEO and your DA but also an incredibly easy way to show readers other relevant content of yours and keep them on your blog for longer. I love reading a blog post where the blogger has linked to their other content and I’m 100% more likely to click through that way than searching myself.

Basically, humans are lazy and make things as easy as possible.

Related read:

SEO the crap out of your post

And finally, one of my favorite topics at the moment *nerd alert*, SEO. You’ve wrote a banging blog post, shared it on social media and got a decent amount of views from it. But then what? Once your social media fans and blog followers have read it, who is there left?

Optimizing the SEO of your posts will help your traffic massively and all this work you’ve done on how to write a blog post that people will read will absolutely pay off when your blog post is ranking higher and more people are reading it through SEO alone!

Recommended resources:

Encourage discussion

One final point is that it’s always worth writing one final sentence to encourage discussion of what your readers have just read in the comment section of your blog post. Sometimes blog posts end so abruptly that I wonder if they’ve forgot to finish it.

So just including a solid “ending” of your blog post will be the bow around your neatly packaged present. This will also encourage readers to comment more because they can see that you want to hear their opinions on what they’ve just read and you care about their input.

Related read: How To Get More Comments On Your Blog Posts

Do you feel like you can take any of these points on board the next time you want to write a great blog post?

125 Comments

  1. Hi, That is really awesome to find your blog. I was really looking for SEO Articles. I am currently on the Premium package at WordPress.com. I want to improve its SEO but I can’t install Plugins. any Good Suggestions for my blog. It is on inspiration and motivation.
    https://idealinspiration.blog is the blog link.
    Regards
    Rising Star

  2. As per usual, I love this! I’ve always wondered whether I need to break up my book reviews more than having a quote in the middle but I tried headings once and then kept forgetting. Oops. I’m the same though – no paragraphs is a turn off. Also no full stops. Don’t get me wrong, I’m always messing up punctuation, but when it’s something really consistent it just puts me off. I definitely need to read your SEO posts again! Great post!

  3. You’re so spot on, there’s so much that goes into compiling a blog post and unless one has a Ph.D in English while also being a tech/SEO wizz, it can be pretty daunting. I use the free version of Grammarly which helps to an extent. It’s an evolving exercise, blogging so thanks for this helpful post xx

  4. I love, love, love these tips! All of these are so important! I wrote about how to write better blog posts on my blog. I wish I’d thought of these points.
    Paragraphs: Important.
    SEO: Important
    Headers: Important
    Also, that is really a must-read title.

  5. As always, fantastic advice Jenny! I think the point I really struggle with is finding my voice. I never know how to strike the right balance between getting to the point and being the chatterbox I am. Working on it though!

    Also I completely agree about the paragraphs thing! And images. I just get bored looking at it haha.
    Beth x Adventure & Anxiety

  6. I always worry about losing my voice in my posts. Especially in something so procedural like a recipe post, i find it harder to inject myself into it. Maybe that’s just me, I guess you never know how the person reading it is going to interpret it. I love it when there’s lots of headings. Huge blocks can be really off putting. But at the same time I find too many images a real turn off too 😂 x

    Sophie
    http://www.glowsteady.co.uk

  7. I like to think I do all of these already. I am very aware of grammar, breaking up the texts with images and paragraphs. Also asking a question at the end to encourage discussion. I have to love Yoast though, it really does help to make your post as SEO friendly as possible. 🙂

    Sarah 🌺 || Boxnip || Latest Post

  8. Brilliant points! I totally agree with the paragraph and photos aspect. I definitely need to make use of SEO, so thank you!

    – Charlotte / myownblogofthoughts.blogspot.com

  9. Where was this post during my early blogging days? I cringe when I see the formatting of my earlier blog posts. I did use Grammarly for proof-reading but it’s more of a nuisance really. I don’t use it anymore. But I do try to proof-read my posts thoroughly before and after uploading. I have recently begun to paying attention to H1, H2 tags and writing short paragraphs, like maximum 1-2 sentences. Thanks for sharing, your post is so accurate.

    https://ohwellyes.com

  10. This is really helpful. I love all of the advice you have given in this and other blogging related posts. There is always something new to learn when it comes to blogging, even after years of blogging. I will absolutely apply this advice to my future blog posts but also to my older posts when I work on updating them.

  11. Yoast has definitely been super eye-opening for me on how I can make my content more SEO-friendly. One of these days, I’m gonna go through all of my old posts and get them all nice & SEO green. Long blocks of writing are the worst! I also don’t really like when a post is photo-heavy with like 2 sentences at the very bottom. I don’t mind a photo-diary post, but just give me a little more about what you did than TWO SENTENCES!!! :’)

  12. Invaluable tips! I think paragraphs come first and foremost; I understand your frustration in trying to read something that is just a block of text! It may be good, it may not, but one is hard-pressed to tell when there are no breaks.

    After one has made a post readable, then it is time to find readers. 🙂

  13. I will definitely be taking on some of these tips. Although we’ve heard or read some of the tips before, it seems they need to be said again because we either forget about them or don’t believe in the amount of difference it would make for our blogs. Thank you Jenny.

  14. I always follow these as best I can. I break up my paragraphs, add headings, and lots of photos. I like adding questions on the end to get others input.

    I agree that long paragraphs are hard to read. Even in novels I hate long paragraphs.

  15. Paragraphs are crucial! Big walls of text are so overwhelming to read and can already be a subconscious turn off. I wish I learned more about SEO when I started, it’s paid off so much. x

  16. Great tips here! That last one is really interesting – I find a blog post can feel so anti-climatic if it just kind of… ends. It doesn’t read right, does it? Definitely need to get better on my SEO and that’s interesting about the Yoast recommendation for paragraph length!

  17. I always struggle with blog ending. I try to make my target to write a question at its end but I never can. Great post, definitely going to look at your other posts on SEO because I have no clue what it is! 😛

  18. Loved this post, Jenny, it’s been a while since I caught up with your blog so I really enjoyed this post. You always hit the nail on the head! You had me laughing at the reference to a blog post reading like a toaster manual ha!!

    Couldn’t agree more about the breaking up of paragraphs, makes it so much easier to read, and headlines too whenever relevant!

    Loved this chick, will try get caught up on your other posts later <3

    Charlene McElhinney

    https://CharleneMcElhinney.co.uk

  19. Love this!!! I feel my posts have improved quite a bit recently, but I need to get into a habit of being SEO concious! Defo will be checking out your posts for that!

    Paige x
    paigesummerx.wordpress.com